What we learned in 10 years of reviewing supplements
The supplement industry is overflowing with hype and misinformation. Inflated claims replace clinical research. Marketing gets louder than evidence.
The problem isn’t that supplements don’t work... many do. The problem is that too many brands care more about selling than actually delivering wellness.
For more than a decade, we’ve evaluated thousands of supplements, pored through clinical studies, reviewed CDC data, and worked alongside researchers, medical reviewers, and expert health writers.
And after all that work, we were mostly underwhelmed.
Not because the science wasn’t promising, but because so few products actually lived up to it. So instead of continuing to search, we built what we wanted to see: a higher standard for supplements. One built on truth, clarity, and substance, not marketing shortcuts.
Our approach starts with truth.
Our principle: Truth-based Wellness
It means being honest about what’s proven, what’s still emerging, and where there is no evidence. No pretending the science is more settled than it is. We do the homework so you don’t have to.
Real trust doesn’t come from urgency or persuasion. It comes from honesty, clarity, and the freedom to decide what’s right for you.
We don’t sell trust. We earn it by telling the truth.
How this looks, practically:
Human-first science
We use ingredients backed by human clinical research, not animal data. Because we’re in the business of human health.
Clinically aligned dosing
We use the forms and dosages referenced in studies — not trace amounts chosen for label appeal. You get what you’re paying for, not a list of impressive names.
Safe for long-term use
Most supplements underdose, but some also overdose. While overdosing can be harmless or help you catch up on deficiencies, these types of products are not ideal for long-term use.
Full transparency
No proprietary blends. Clear ingredient decks. Exact quantities.
We also tell you what we didn’t include, and why.
Third-party testing, every batch
Each batch is independently tested for potency, purity, and toxins. And we make those results available, so you don’t have to rely on “just trust us.”
Built with high standards
Manufactured in a GMP-certified, FDA-registered facility in the U.S. using domestic and imported ingredients that meet our standards, not the industry’s minimums.
